CoOP Advertising

The Advantages of Cooperative Advertising

One of many LACC Business Membership Benefits is the privilege for Members to band together and participate in Cost Sharing Programs.

Consider two advantages of using cooperative advertising when putting together your next marketing plan:

• Financial: Lower your advertising costs by sharing with others. For example, by teaming with others, you can participate in full- or multi-page ads in prominent magazines, such as Minnesota Monthly. Sharing costs means that you are only responsible for a small amount of the overall price, but benefit from the exposure offered by a full-page ad.

• Exposure: The financial benefit of the coop advertising program allows you to spread your investment dollars to more advertising outlets, increasing the number of people that see your company's ad. Plus, teaming with us, you benefit from our marketing strengths, and you often become characters used in the creative story telling of our writers and neighbors, Steve Harris, Alison Leathers, Cindy Cordes-Eversole and others.